Pepsi Exec Tells Coke: Screw Your Polar Bears!
Pepsi is turning up the heat—again—in its war against Coca-Cola.
This past year Pepsi was dishing out the lion’s share of the jabs with commercials like Dancing Santa and Uncle Teddy that used Coca-Cola’s most beloved spokesperson/spokes-animals.
Now Pepsi is taking a swing at Coca-Cola’s Super Bowl efforts, which have their polar bear mascots watching and reacting to the game and commercials in real time.
“We care less about what polar bears do and more about what real people do and say,” Shiv Singh, global head of digital for PepsiCo, told Adage.
His comments come as Pepsi unveils their Super Bowl Pepsi Sound Off platform, which was modeled after Twitter, and was launched for “X Factor” fans as a way to connect. They hope is that real people will use the site to talk about the game.
The site, which is being given a grid-iron makeover, will have a series of celebrity hosts during the big game, including New York Jets’ quarterback Mark Sanchez.
Now, who do you think will win the Cola war during the Super Bowl?
